“Annual growth in unique site traffic is 7.8 times higher for content marketing leaders.”
A blog increases traffic to your site by giving you more visibility on Google and social networks.
Having a blog maximizes your visibility on Google
“Companies who blog receive 97% more links to their website.”
The more articles you publish, the more keywords you target. Through blogging, you can continuously increase the number of searches through which potential clients can find you.
Publishing useful content is the best way to get links to your site and rank for more keywords on Google.
Having a blog opens the door to social networks
“78% of small businesses attract new customers through social media.”
Every new article you publish gives you the opportunity to make a splash on social networks and to help your target market discover your business.
Your articles will be valuable resources that your brand ambassadors can easily share. Give them something to promote!
“Companies that have an active blog receive 67% more leads than those who do not blog.”
A blog that is regularly updated with new, interesting and relevant content helps to demonstrate your business’s expertise, thus instilling confidence in your visitors.
Make more contacts with your target using a range of digital marketing techniques that you didn’t have access to before: newsletters, infographics, ebooks, videos, etc.
“Customers who receive email newsletters spend 82% more when they buy from the company.”
Blogging shows how much attention you pay to your business and the needs of your customers.
Your leads will already know you, which facilitates the sales process.
Does it really work?
“Content marketing costs 62% less than outbound marketing and generates 3 times as many leads.”
Having an active blog is THE best way to draw new visitors to your site, to have more leads and to generate more revenue.
Unlike traditional marketing methods, such as buying advertising, which require continuous investment to remain visible, an article published on your blog today will help you to develop your business both tomorrow and next year because it is a sustainable marketing resource.