Custom printed parchment paper becomes a powerful tool for companies that want to stand out. Whether you start a bakery, cafe, restaurant or a new brand, packaging is just a way to keep your product – this tells your story. One of the most creative, cheap and simple methods to do this is to use custom parchment paper. This makes your product feel a professional by showing your style.
At Waxpapershub, we’ve seen how small changes like adding a custom touch to your wrapping can make a big difference. But the big question is: what should you actually print on your parchment paper? This article will walk you through the key things to think about so you can make your packaging work smarter for you. We’ll keep it easy to understand, natural, and helpful—just like a friend giving advice.
Let’s explore what should go on your custom printed paper and why each part matters.
Your Brand Logo and Name
Your logo is one of the first things that notice people. This is the face of your brand, and that’s how people remember you. So it makes sense to put it on the custom printed parchment paper. Think of it as your signature. Every time someone opens your product, they will see your logo. This is another time when your brand adheres to the brain.
Your logo should be clear, simple and readable. Make sure it fits well with the size and size of the paper. You do not need to cover every empty space – a pattern can sometimes look cleaner and more professional to repeat a small logo. Some brands only choose their name in brand font, while others use a full logo of images or icons. Work in any way, until it matches your style.
At Waxpapershub, we work with all types of businesses, from home bakers to large cafés. We always suggest starting with your logo because it builds brand memory. If you don’t have a logo yet, even your business name in your favorite font can work as a placeholder until you’re ready to upgrade.
This small touch creates a bigger feeling of trust and care. People like knowing who made what they’re buying. Putting your logo on the parchment paper helps them remember you and come back next time.
Your Brand Colors and Patterns
Color says a lot without the need for conditions. It can show personality, emotions and style. When you print on custom parchment paper, adding the colors to your brand will make your packaging more “you”. Some companies use a main color, while others add several tons. Patterns also help to tell your story- 8, dots or shapes that match your theme, can create a strong brand appearance.
It is important not to exaggerate it. Many bright or collision colors can feel dirty. Think your paper as a background – your product is a star. If you sell food, make sure your colors do not distract or do not go away from the item. Coal colors often work best for rapping food because they keep the appearance fresh and clean.
Patterns can be fun but also need care. Repeating designs like your logo, taglines, or shapes tied to your product (like cupcakes, leaves, or coffee cups) help people connect with your brand’s theme. These details show that you’ve thought everything through, which builds trust.
When you shop at Waxpapershub, you’ll see how simple it is to add your brand colors and patterns. We help you keep it clean, balanced, and true to your look. Even the tiniest touch of color or pattern can go a long way in building brand personality through custom printed parchment paper.
Contact Information and Social Media Handles
In today’s world, it’s not enough to sell a product—you need to build a connection. That’s why it’s smart to include your contact details and social media on your parchment paper. This way, customers can find you again, tag you in their posts, and stay in touch.
The easiest thing to add is your website or Instagram handle. Just a small line at the edge of your paper can guide people back to your page. Some brands choose to print a QR code that links to their menu, story, or shop page. It’s a great way to give people more without crowding the design.
You don’t need to list every platform. Focus on the ones where you’re most active. If you post photos often on Instagram or offer updates on Facebook, add those. If you’re a restaurant or bakery, you can also include your phone number for quick orders or bookings.
Think about what your customers need to know if they want to buy from you again or learn more. Waxpapershub often recommends keeping this info small but readable, placed at the bottom or edge of the sheet. This keeps your design clean while making it easy for customers to connect.
Adding this simple info to your custom parchment paper gives your business a longer life. It turns one-time buyers into followers, and followers into loyal fans.
Special Messages or Brand Story
Every business has a story. Maybe you started baking cookies in your kitchen during lockdown. Maybe your coffee shop began as a dream between friends. Whatever your path, sharing it helps people feel more connected to your product. That’s why printing a short message or story on your custom printed parchment paper can be powerful.
It doesn’t have to be long. Just one or two lines is enough to make someone smile. Something like “Made with love in San Diego” or “Freshly baked every morning by a small team of dreamers” can make your brand feel real. You could also share a message that shows your values, like “Eco-friendly packaging. Zero plastic. All heart.”
Some businesses add a thank-you note or a message of care. These kinds of details help you stand out and leave a good feeling in the customer’s mind. And good feelings are what bring people back.
At Waxpapershub, we often help brands find the right words. We’ve seen how a small message printed in the corner or between patterns makes a big difference. It turns basic wrapping into something warm and personal.
Including your brand story or a kind message makes your parchment paper more than just packaging. It makes it a part of the experience.
Product Information or Icons
If you sell food or handmade goods, adding product info to your custom parchment paper can help answer questions before they’re asked. This might include ingredients, whether the item is vegan or gluten-free, or if it was made using local items. These little notes help build trust and show care.
Some companies use small icons, like a leaf for plant-based items or a cow symbol for dairy. This saves space and is easy to understand. Others choose to write out a few words like “Freshly baked” or “No added sugar.” It all depends on how much room you have and what your customers care about most.
Printed product info also helps staff when packing orders. It keeps things organized and avoids mix-ups. You can create different parchment paper styles for different menu items or use one sheet for all with small universal icons.
At Waxpapershub, we’ve seen more businesses choosing to add product details to their custom printed parchment paper. It makes packaging smarter, not just prettier. And when customers know exactly what they’re getting, they’re more likely to enjoy it and recommend it.
This is another quiet but strong way to grow your brand and give great service at the same time.
Final Thoughts
In the brand of branding, small things create big waves. Adding design, details and history to the custom printed wax paper is not just about looking good. This is about helping customers feel something real. Whether you add your logo, color theme, contact information or a warm message, each part works together to create a strong, permanent impression.
At Waxpapershub, we believe every business—big or small—deserves packaging that tells their story clearly and naturally. If you’re thinking about where to start, just begin with the basics. Keep your ideas simple, true to your brand, and easy to recognize. Your packaging will speak for you before you ever say a word.
And remember, your customers don’t just see your product—they feel it. Make that moment matter with thoughtful, well-designed custom parchment paper that keeps your brand close to their heart.
