If you run a website or blog, you’ve probably asked yourself: “How can I earn more without annoying my readers?” It’s a common question. Many ads look out of place or slow down your site. That’s where native ads can help. They don’t pop up or flash. Instead, they match your content and feel like a natural part of your site.
This guide is here to help you understand the role of native ads for publishers in the simplest way possible.
Native Ads: The Cure for Annoying Advertising
When you continuously scan a wall from left to right, you might miss a crack that blends in with it. This could happen because the crack looks like a natural part of the wall or matches its color, so your eyes don’t notice it and continue to observe the wall peacefully. That’s exactly how native ads for publishers work.
Native ads are paid advertisements that look and feel like the regular content on a website or platform. They match the style, tone, and format of the site, so they blend in naturally and don’t feel like banners or display ads.
This makes them harder to spot but more engaging for the audience. Native ads can be articles, videos, or infographics, and their goal is to inform or entertain while subtly promoting a product or brand.
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The Most Important Statistics on Native Advertising
Sometimes, it’s hard to believe something until it’s supported by statistics. Not only you, but I also agree with this; that’s why I’ve researched some data for you that will likely convince you of the importance of native ads for publishers:
- Almost 50% of consumers are unaware of what native advertising is.
- 75% of publishers provide some form of native advertising on their websites.
- 41% of brands include native ads as part of wider promotional efforts.
- A study revealed that 67.9% of participants did not recognize an article as native advertising, even though it included a disclosure label.
Various Types of Native Ads
There are mainly four types of native ads, which are as follows:
- Promoted Listings: These are paid products that show up in search results. They look like other items but are placed higher, so more people see them.
- Content Recommendation Widgets: These are small boxes at the end or side of a page that say things like “Recommended for you” and show paid articles or videos to click.
- In-Feed Units: These ads pop up right in the middle of your social media or news feed and blend in with the regular posts.
- Custom Plug: These are one-of-a-kind ads made to fit perfectly with a site’s look and feel as if they belong there naturally.
How Native Ads Benefit Publishers
Native ads offer several benefits to publishers, making them a popular monetization and content strategy. Here’s how they help:
- Better User Experience (UX): Native ads match the look and feel of the site, so they don’t interrupt the reader. This makes the browsing experience smoother and less annoying for visitors.
- Higher Engagement: Since these ads blend in with regular content, readers are more likely to click and interact with them. This can turn into better results than regular banner ads.
- More Revenue: Because native ads perform better, advertisers are often willing to pay more. This helps publishers earn more money from their websites without increasing the number of online ads.
- Stronger Trust: When ads look and feel like useful content, readers trust them more. This helps the publisher keep a good relationship with their audience over time..
How to Monetize Your Website or Blog with Native Ads
Monetizing a website or blog by using native ads can turn out to be a smart move, but only if you follow the discipline. When I used native ads for the first time, I followed the steps below; you should also consider them, as they might be helpful for you in some ways.
Why do you want to use native ads? Find the answer
If you want something, you should be well aware of every detail about it. The same applies to digital advertising. First of all, be clear with yourself about why you want to use native ads. Has someone convinced you, or do your visitors want them?
It could be for any reason, and honestly, that doesn’t matter. What matters most is that you should be fully aware of every detail about using native ads, including their nature, types, and how they align with your monetization goals.
Research a Reliable Native Ad Network
Now that we understand the reason behind using native ads, let’s take a step forward. Now, you need to research ad networks that offer native ads to their publishers. If you have low traffic, then you should look for native ad networks for small publishers.
Wait! It is not the only thing that you need to check.
First, prepare a list of the best ad networks for website monetization or the CPC ad networks for publishers (if your goal is to monetize your content on the basis of clicks) and compare them with the following points:
- Publisher Requirements
- Revenue Model
- Ad Quality and Relevance
- Dashboard and Support
- Transparency
- Payout Terms
Set Up Native Ads on Your Site
Once you’ve chosen a publisher ad network, they will typically provide you with code to add to your site. This might involve:
- Placing the native ad unit in a sidebar, at the end of articles, or within the content.
- Customizing the ad’s look to match your website’s design so it feels natural.
- Some platforms offer plugins if you’re using platforms like WordPress.
Optimize Ad Placement for Better Performance
Native ads also need to be placed strategically, just like other ad formats. As a publisher, you need to check the right ad placements to gain more engagement, which can lead to more revenue. I suggest you keep your focus on placing ads where they’re likely to get the most engagement, such as after a blog post or in the middle of long-form content.
Track Performance
All things are set. Now, it’s time for the results. Track performance on a regular basis, and how can you do that? With the help of the analytics provided by your chosen ad network. Gauge the click-through rates (CTRs), and if you don’t get the desired results, you need to rethink the plan and keep experimenting.
Conclusion
When it comes to website monetization, the one thing that runs like a bullet through every publisher’s mind is making good money without angering their audience. For this reason, native ads always win the race. Why is that? You’ve already learned this through this blog. Now that the goal is clear and you have a roadmap to achieve it, the next step is to put everything into practice and use native ads to monetize your website in order to achieve better results. Good luck!
Frequently Asked Questions (FAQs)
What are native ads?
Ans. Online ads that look like the regular content on a website are known as native ads.
How do native ads work?
Ans. They work by blending in with the content of a website, so they don’t feel like traditional pop-ups or banner ads.
What types of native ads exist?
Ans. The main types are Promoted Listings, Content Recommendation Widgets, In-Feed Units, and Custom Plugs.
How much money can I make from native ads?
Ans. It depends on factors like traffic and ad engagement. However, native ads often provide higher revenue than other ad formats.
Are native ads hard to set up?
Ans. No, most native ad networks provide easy-to-follow instructions or plugins to help you set them up on your website.
