Advertisers and marketers have never had access to this amount of data. It is because of this data that the face of advertising is constantly changing.
Advertising on television and in newspapers is almost over; the following 2 trends are shaping the future of advertising.
Gone are the days we all see a generic advertisement.
Advertisers have access to a vast variety of data points from being able to see our search history. This is why after you Google a certain item or a subject, your newsfeed is populated with similar “advertisements.”
Our search history isn’t the only data point they can use to personalize advertisements.
Advertisers have access to our location, age, gender, employment history and relationship status—and if this isn’t enough, Facebook alone has 98 data points it uses to help advertisers.
With access to all this information, advertisers can create personalized advertisements—catchy and engaging content that is likely to attract our attention.
They can predict what stage of the buyer’s cycle we are at and push advertisements catered to our specific mindset.
Personalized ads alone are revolutionizing the advertising industry.
Never have you been able to watch television and have a personalized commercial broadcast across the screen.
But scrolling through your newsfeed, you are subject to multiple advertisements. Some are so carefully crafted that they don’t even resemble advertisements.
Viral content marketing
Content marketing has been around for years.
Since the first blog, people have been trying to get more eyes on their content, and never before have we had so much content being produced every day.
Content doesn’t mean a “blog post” anymore.
Content can be anything: a Facebook post, tweet, YouTube video or an Instagram post.
A key element to getting your content out there is to make it viral.
Once you begin to gain a few links and people begin to share, the audience you reach can double, triple and even quadruple.
An example of viral content marketing was Oreo’s Super Bowl tweet. The tweet gained 15,000+ reshares and over 6,000+ likes.
It was a simple yet effective advertising technique, which took a current event made a tweet and it became viral.
During the Super Bowl, a power outage occurred, and within minutes, Oreo tweeted a picture with the words, “You can still dunk in the dark.”
Going viral, this advertisement effectively cost them zero dollars compared to the actual Super Bowl commercial they broadcasted, which cost millions of dollars.
The impact of the speedy tweet has greatly overshadowed the effect of the television commercial, in terms of exposure.
As proof of that four years on, that tweet is the subject of many advertising and marketing case studies.
Personalized ads and viral content marketing have already shaped advertising and will continue to do so as marketers gather more data.
Staying on top of these new trends and applying them to your advertisements can increase your marketing efforts by tenfold.