Australia Amusement Parks Market Growth, Trends & Forecast (2025–2034)

The Australian amusement parks market is an exciting and dynamic sector within the country’s entertainment and leisure industry. It caters to a wide demographic, providing diverse recreational activities such as thrilling rides, water attractions, family-friendly entertainment, and live shows. The market has seen a strong recovery and growth trajectory in recent years, driven by consumer demand for unique, adrenaline-pumping experiences, family outings, and vacation destinations. The market is further supported by the tourism industry, with local and international visitors flocking to some of Australia’s largest amusement parks. As of 2024, the Australian amusement parks market is valued at USD 1.67 billion and is expected to grow at a compound annual growth rate (CAGR) of 4.70%, reaching USD 2.64 billion by 2034.

Australia Amusement Parks Market Size

The Australian amusement parks market was valued at USD 1.67 billion in 2024, reflecting the strong presence of both large and smaller theme parks across the country. The market’s size is fueled by a combination of factors, including the increasing popularity of domestic travel, the rising demand for recreational experiences, and the continuous innovation by leading amusement parks to enhance their offerings.

Australia’s amusement parks are significant contributors to the leisure and tourism sectors, providing entertainment experiences ranging from family-friendly attractions to high-adrenaline rides. The country’s investment in state-of-the-art rides, theme park expansions, and new attractions continues to bolster market growth. Over the next decade, the market is forecast to reach USD 2.64 billion by 2034, driven by the growing desire for entertainment options and family outings.

Australia Amusement Parks Market Trends

Several key trends are influencing the Australian amusement parks market:

  1. The Rise of Themed Attractions: Themed parks and attractions are becoming increasingly popular, attracting visitors with unique and immersive experiences. Parks are investing in highly themed environments, from movie-based attractions to seasonal festivals and live performances. The collaboration with popular movie franchises and intellectual properties is a key trend that appeals to audiences.
  2. Integration of Technology: Technology is playing a larger role in enhancing the visitor experience. Augmented reality (AR), virtual reality (VR), and interactive apps are becoming standard features in many amusement parks. These technologies allow visitors to experience immersive worlds and attractions while also streamlining ticketing, ride wait times, and park navigation.
  3. Sustainability Initiatives: As environmental awareness grows, many amusement parks in Australia are implementing sustainable practices. This includes eco-friendly rides, energy-efficient infrastructure, and waste reduction strategies. Green initiatives are an essential part of the long-term strategy for parks to remain relevant to eco-conscious consumers.
  4. Expansion of Water Parks and Family Attractions: There is an increasing demand for water-based attractions, particularly in coastal cities. Water parks and family-friendly rides are becoming a significant part of many amusement parks, catering to visitors seeking relaxation as well as excitement.

Australia Amusement Parks Market Growth

The Australian amusement parks market is expected to experience robust growth over the next decade. The market is forecast to grow at a CAGR of 4.70% from 2025 to 2034, reaching an estimated USD 2.64 billion by 2034. Several factors are driving this growth:

  • Increasing Domestic Tourism: With international travel disruptions and a growing focus on domestic tourism, more Australians are opting for local vacation destinations, including amusement parks. As a result, the demand for domestic entertainment is on the rise.
  • Enhanced Offerings and New Attractions: Amusement parks are continuously adding new attractions to draw in visitors. Innovative rides, seasonal events, and collaborations with global brands keep the experience fresh and exciting, ensuring repeat visitors.
  • Increased Spending on Leisure Activities: As disposable incomes rise and the demand for entertainment increases, Australians are allocating more of their spending to leisure activities, contributing to the growth of the amusement park market.
  • Growing Popularity of Theme Parks: Iconic theme parks, such as those in the Gold Coast region, continue to dominate the market, attracting both locals and tourists. The presence of internationally recognized parks further boosts the country’s reputation as a global leisure destination.

Australia Amusement Parks Market Segmentation

Breakup by Type

  • Theme Parks
  • Water Parks
  • Adventure Parks
  • Zoo Parks
  • Others

Breakup by Rides

  • Water Rides
  • Mechanical Rides
  • Others

Breakup by Age Group

  • Up to 18 Years
  • 19 to 35 Years
  • 36 to 50 Years
  • 51 to 65 Years
  • More than 65 Years

Breakup by Revenue Source

  • Merchandise
  • Ticket
  • Hotels/Resorts
  • Food and Beverage
  • Others

Breakup by End Use

  • Kids
  • Adults

Australia Amusement Parks Market Forecast

The Australia amusement parks market is projected to reach USD 2.64 billion by 2034, growing at a CAGR of 4.70%. This growth is driven by several key factors, including the continuous expansion and innovation of existing parks, increased demand for family-friendly experiences, and the continued investment in new technologies and attractions. The market’s expansion will be supported by the growing trend of staycations and the rising interest in domestic travel, with Australians opting for local entertainment options.

The forecast also indicates a steady increase in international tourists visiting Australian amusement parks, especially with the integration of international IP-based attractions. Additionally, parks with a strong commitment to sustainability and eco-friendly practices are likely to attract a wider consumer base in the years to come.

Competitive Analysis of the Australia Amusement Parks Market

The Australian amusement parks market is highly competitive, with both established players and new entrants vying for a larger share of the growing sector. Key players in the market include:

Brisbane Wheel Pty Ltd: Known for the iconic Wheel of Brisbane, the company offers panoramic views of the city and is a popular attraction for both locals and tourists. They focus on providing a relaxing, family-friendly experience with a unique perspective of the city.

The Beachouse Australia Pty Ltd: Located in Glenelg, South Australia, The Beachouse offers a mix of traditional and modern amusement park attractions, including a large arcade, water slides, and mini-golf. It has a loyal customer base with its emphasis on family fun and local tourism.

Luna Park Sydney Pty Limited: As one of Australia’s oldest amusement parks, Luna Park is a prominent player in the market, offering a variety of rides and attractions for visitors of all ages. Known for its iconic entrance and vintage charm, it continues to attract tourists and locals alike.

Adventure Park Pty Ltd: This popular park located in Victoria features a range of water-based rides and adventure activities. It caters to families and thrill-seekers, providing entertainment in both summer and winter seasons.

Village Roadshow Theme Parks Pty Ltd: As one of the largest theme park operators in Australia, Village Roadshow manages several well-known parks such as Sea World, Warner Bros. Movie World, and Wet’n’Wild Gold Coast. Their wide range of attractions and partnerships with major movie studios make them a dominant player in the industry.

Others: Smaller, regional players and newer entrants are also contributing to market competition. These include family-friendly parks, niche amusement centers, and water parks that focus on sustainability and innovative attractions. Their ability to offer unique experiences tailored to specific demographics is key to carving out a competitive niche.

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