A decade ago, according to a 2015 Pew Research study, 90% of Americans looked up jobs online.
By 2025, it is realistic to assume that 99 percent of job searchers will have used the internet to locate jobs of all types.
To locate competent individuals for your company’s open roles, you should expand your talent pool. This will help your business thrive both now and in the future. Digital marketing recruitment companies and their strategies for recruitment can help with that.
These days, you can increase the number of people interested in your employment prospects both locally and globally by using digital marketing and content marketing solutions like Vouch Video.
Let’s get started.
What precisely is digital marketing recruiting ?
We must examine traditional digital marketing for goods or services in order to rapidly create a digital marketing strategy for recruitment.
After all, you are pitching your ideal clients (your ideal candidates) on your company’s offering (a job).
In order to reach potential candidates who are a good fit for the role and culture of your company, a successful digital marketing strategy for recruitment uses content such as videos, blogs, and infographics in addition to tried-and-true internet marketing techniques like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
Additionally, one aspect of your employer brand is digital marketing for hiring. This is a brief overview of employer branding.
For hiring managers and recruiters, a strong digital recruitment strategy is revolutionary. You may improve your business’s internet visibility and reach the relevant people with your job postings wherever they may be by employing tried-and-true tactics.
Let’s get started with our top digital marketing plan for hiring.
Method 1: Using Social Media to Promote Hiring
Social media marketing has become crucial for hiring managers, HR, recruiters of all stripes, and talent acquisition professionals who focus on streamlining the entire candidate process because of the real-time nature of recruiting and talent acquisition.
Recruiters and digital marketers may connect and interact with their target audience through a variety of channels, thanks to well-known social media sites and platforms like LinkedIn, Facebook, Twitter, and Instagram.
Specifically, LinkedIn provides a professional network where you can interact with professionals in the sector, highlight your company’s expertise, and build meaningful relationships. Additionally, you may instantly send direct messages to the best applicants, just as on other platforms.
Similar to other social media platforms, LinkedIn enables you to produce and distribute content that highlights your business’s distinctive Employee Value Propositions (EVPs), which are essential for drawing in and keeping top talent.
But LinkedIn’s sophisticated targeting features, which let you target particular job titles, industries, and regions, are where it really shines and guarantee that the correct individuals see your available positions.
In terms of social media marketing, Facebook, Instagram, and Twitter all present excellent chances to connect with highly skilled individuals; the best channel for your business will typically rely on the sector you operate in.
Which social networking sites are best for your business?
1. LinkedIn: Excellent for reaching both active and passive job seekers across a wide range of industries. Sharing your vacant positions with your present staff might also assist you draw in top talent.
2. Twitter: Twitter is very popular in professional, tech, and financial areas, particularly in the US. Since you can’t just send one Tweet unless you’re a well-known brand, Twitter requires a substantial time investment.
3. Facebook: Similar to LinkedIn, Facebook’s advantage is its rapid geotargeting capabilities and ease of sharing responsibilities with friends and former coworkers. Compared to LinkedIn, the prices per click (CPCs) might be significantly lower. Note: Reaching Gen Z here will be more difficult.
4. Instagram: Linked to Facebook, Instagram is a great platform for businesses in visual industries like retail, sports, or other fast-moving consumer goods. In addition to having a following, increasing the exposure of any posts is crucial.
Of course, there are additional platforms, such as Pinterest, TikTok, and others. Once more, it is contingent upon the target audience.
